Chris Brown and Kendrick Lamar performing in sold-out concerts in Rwanda and South Africa, as Kenya struggles to attract global music stars.

Kenya Left Behind as International Music Superstars Flock to South Africa and Rwanda

Kenya is increasingly missing out on hosting major international music stars, as neighboring Rwanda and South Africa continue to attract global icons for high-profile performances.

Recently, celebrated US rapper Kendrick Lamar performed in Kigali, Rwanda, headlining the first Move Afrika festival. His presence drew fans from across Africa, including Kenya, Tanzania, Uganda, and even as far as Nigeria and South Africa. President Paul Kagame himself attended, underscoring the growing appeal of Rwanda as a music hub.

In October 2024, Kigali also hosted the prestigious Trace Awards, featuring over 50 African and global music stars, including Davido, Rema, Yemi Alade, and Ayra Starr. The event solidified Rwanda’s position as a key player in Africa’s entertainment scene.

Meanwhile, South Africa continues to dominate the live music space. In December 2024, global R&B sensation Chris Brown performed two sold-out concerts at Johannesburg’s FNB Stadium, thrilling thousands of fans. Dubbed the “Breezy Bowl,” the event saw Brown perform hits spanning his two-decade career, with elaborate stage effects and aerial stunts that left audiences in awe.

As international artists flock to Rwanda and South Africa, Kenya struggles to secure similar big-name performances. Fans and industry stakeholders are now questioning why Kenya, once a top entertainment destination, is being sidelined in Africa’s booming live music scene.

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