The Africa Showcase CEE Roadshow, held from February 24–28, 2025, successfully highlighted the growing potential of Central and Eastern Europe (CEE) as a key source market for African tourism. The event, which took place in Prague, Bucharest, and Warsaw, connected African tourism stakeholders with leading travel buyers, tour operators, and industry experts, unlocking new business opportunities.
With a strong emphasis on promoting Africa’s diverse travel offerings—from wildlife safaris and luxury resorts to cultural and adventure tourism—the roadshow provided a platform for fostering partnerships, increasing destination awareness, and driving inbound travel to the continent.
Industry leaders praised the initiative for strengthening Africa’s presence in the European travel market, noting a rising interest in unique, sustainable, and experiential tourism products. The event also served as an opportunity to showcase Africa’s readiness for international travelers, positioning the continent as a premier destination for CEE travelers seeking authentic and immersive experiences.
With positive engagement and promising business prospects, the Africa Showcase CEE Roadshow reaffirmed the region’s role in Africa’s tourism growth strategy, paving the way for increased visitor numbers and long-term industry collaboration.