Kenyan digital creators delivered an impressive performance at the 2025 TikTok Awards Sub-Saharan Africa, held in Johannesburg, South Africa. The ceremony, themed “New Era, New Icons,” celebrated creators who are transforming Africa’s digital landscape through storytelling, entertainment, and cultural influence.
A Celebration of Africa’s Digital Evolution
The star-studded event highlighted the growing impact of African content creators. Hosted by South African entertainer Bontle Modiselle-Moloi, the awards featured top performers including Ciza, Lord Kez, DJ Fif_Laa, Thuli P, and Thabsie. Surprise appearances by athlete Akani Simbine and influencer Mihlali Ndamase added extra excitement to the night.
Creators from Nigeria, South Africa, Kenya, Ghana, and Tanzania took home major wins, showcasing the region’s diverse talent and fast-rising digital economy.
TikTok’s Head of Content Operations for Sub-Saharan Africa, Boniswa Sidwaba, praised the finalists, describing them as “trailblazers who have redefined what it means to be a creator in Africa.”
Kenyan Creators Make Their Mark
Kenya stood out as one of the strongest contenders at the awards, securing key wins across multiple categories.
Rising Star of the Year: Tunero Animations
Nairobi-based Tunero Animations claimed the coveted Rising Star of the Year award. Their animated character, Bob Kichwa Ngumu, known for his stubborn, sarcastic humour, has attracted a growing fanbase both locally and internationally.
Sports Creator of the Year: John Maingi Mbugua
In the sports category, John Maingi Mbugua of Zoza Podcast won Sports Creator of the Year for his energetic, fan-driven football analysis. His acceptance speech earned cheers from the audience.
Winners from Across the Continent
The 2025 TikTok Awards honoured creators who continue to push boundaries in storytelling, food content, comedy, tech, and social impact.
Major Winners
- Creator of the Year: Raja’atu Muhammed Ibrahim (@diaryofanortherncook) – Nigeria
- Storyteller of the Year: Brian Nwana (@briannwana) – Nigeria
- Video of the Year: Fanuel John Masamaki (@zerobrainer0) – Tanzania
- Food Creator of the Year: @malumfoodie – South Africa
- Social Impact Creator of the Year: Dejoke Ogunbiyi (@noositiwantiwa_) – Nigeria
- Entertainment Creator of the Year: Belove Olocha (@beloveolocha) – Nigeria
- Education Creator of the Year: Izzi Boye (@izziboye) – Nigeria
- Artist of the Year: Crown Uzama (Shallipopi) – Nigeria
The winners reflected a vibrant mix of cultures, languages, and creative styles that continue to shape digital trends across the continent.
A Milestone for Africa’s Creator Economy
With Kenyan creators securing standout victories, the 2025 TikTok Awards underscored the continent’s growing influence in global digital culture. The event also highlighted TikTok’s role in nurturing young talent and amplifying African voices worldwide.
As the creator economy expands, African storytellers are poised for even greater innovation, creativity, and impact in the years ahead.