Kenyan rapper Lil Maina has joined forces with leading food platform KULA to launch a limited-edition pizza inspired by his signature Sumbua Stunna movement. The collaboration represents a new era in brand partnerships—where artists are not just endorsers but co-creators of authentic experiences.
Speaking during the unveiling, Lil Maina described the pizza as an edible expression of his energetic persona and creative vision.
“We wanted something that tastes like energy — a vibe with spice. That’s the real Sumbua spirit,” he said.
According to Tiri Murai, KULA’s Brand Strategist, the rapper was deeply involved in every stage of product creation—from flavor profiling to topping selection.
“Every element mirrors Lil Maina’s unique aesthetic. This isn’t just marketing — it’s artistry extending into food culture,” she explained.
Murai added that the partnership reflects a cultural shift where artists are curating lifestyle experiences rather than simply promoting products.
The KULA x Lil Maina pizza will be available across Nairobi through major food delivery platforms.
About Lil Maina
Born Jeremy Maina in Nairobi, Lil Maina rose to fame through humorous online skits and pranks before breaking into music with his viral hit Kishash. Known for his vibrant style and Genge-infused sound, he blends Swahili, Sheng, and English to reflect urban Kenyan life.
With his debut album Maisha Ya Stunna, Lil Maina has cemented his place in Kenya’s evolving music scene, now expanding his creativity beyond music and into culinary culture.