A new Safety Index report by Ipsos, commissioned by Bolt, has revealed that 94% of Kenyans consider ride-hailing services such as Bolt safer than traditional transport options like matatus and conventional taxis. The findings highlight a growing public trust in technology-driven mobility and a shift toward safer, more reliable transport solutions.
The report, based on a survey of 250 active users from Nairobi, Mombasa, Kisumu, and Nakuru, attributes this confidence to the use of advanced safety technologies, consistent reliability, and the enhanced control passengers feel during their rides.
Women Lead Ride-Hailing Adoption
According to the report, women account for 70% of ride-hailing users in Kenya, with most aged between 18 and 34 years. For these users, convenience (70%) and safety (57%) are the leading factors influencing their choice. Many associate ride-hailing with comfort, reliability, and peace of mind — making it the preferred option for everyday mobility.
Ride-Hailing Promotes Safer Roads
Beyond individual convenience, the report highlights the positive social impact of ride-hailing. About 79% of users believe such services have helped reduce drunk driving incidents by offering accessible, safe alternatives late at night. Additionally, 64% of respondents said they had booked rides for friends or relatives who were unfit to drive, underscoring the role of ride-hailing in promoting responsible transport choices.
Safety Technology Drives Trust
The report found that 97% of riders feel safer thanks to integrated safety features within ride-hailing apps. Driver verification (79%) and the in-app SOS button (78%) were rated as the most valued features, while 94% of users said they feel particularly secure when using ride-hailing apps at night — thanks to real-time tracking and flexible drop-off options.
Industry Leaders Weigh In
Dimmy Kanyankole, Senior General Manager at Bolt, emphasized that safety remains the company’s top priority:
“Safety is at the heart of Bolt’s operations. Through technology, data, and accountability, we empower riders to feel more in control — from real-time GPS tracking to in-app emergency tools. These findings reaffirm that safety and reliability form the foundation of trust between Bolt and its users.”
Soyinka Witness, Strategy Director at Ipsos Sub-Saharan Africa, noted that the research reflects a major behavioral shift in urban mobility:
“Ride-hailing is increasingly seen as not just convenient but also responsible and safe — especially among young women and professionals. Technology continues to reshape public confidence in transportation.”
A Safer, Smarter Future for Kenyan Mobility
As Kenya rapidly embraces digital transport solutions, the report underscores the transformative role of ride-hailing in making commuting safer, smarter, and more responsible — ultimately benefiting both individuals and communities across the country.